Who it's for

The problem isn't capture — it's unclassified output that creates a second processing job nobody does.

“When I'm walking and have an idea, I want to capture and classify it without stopping or looking at my phone, so that I stay in flow and find it organised when I get back to my desk.” Primary job to be done
Beachhead

The PKM-native knowledge walker

PMs, designers, consultants, researchers and writers who use Obsidian or Notion as their knowledge spine and walk 30–60 minutes a day.

“I capture voice notes but they pile up unclassified. My best ideas evaporate.”

Secondary

The post-meeting brain-dump

Managers, consultants and salespeople who leave meetings with a full head.

“Ten minutes between meetings. I need to empty my head into the right buckets.”

Secondary

The overwhelmed thinker

High-output knowledge workers, ADHD profiles and creatives who think faster than they can organise.

“I think faster than I can organise. I need something that keeps up with my brain.”